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Office for Mac faces competition? Really?

In this article from the Seattle P-I, Todd Bishop outlines the alternatives for Mac Office. While I'm not a big fan of office, I did explore other options before buying 2008... He lists them:

• Open Office - It's great on a PC, but on a Mac, it uses some weird windows emulator window called X10 or something like that. It's a really ugly program, it looks like Windows 98, and the program runs slow on my iMac (with 4GB of RAM).

• Google Apps - Very basic, slow and awkward to use. A very light version of a text editor. Only good for when Office is broken.

• iWork and Nisus Writer Pro - I've never tried either. I'm sure it's a competitor... Another option he mentions is kind of bizarre:

And in a technological twist, people can use the Windows version of Office on Macs, using software that runs Microsoft's operating system on the Apple machines.
This method is fine, but you have to buy a copy of Office for Windows and a copy of Windows... which isn't cheap. Of course,
To be sure, analysts and even some of the company's rivals say Microsoft isn't at risk of losing its position atop the Mac productivity-software market anytime soon.
... So what was the point of this article, then? Alternatives exist, but with the exception of two, all are basic and cumbersome? Really? Ugh.